I help product-led brands make physical products look better, explain better, and launch better.
I’m Chris Rickman, a UK-based freelance designer working across product visuals, art direction, e-commerce creative, and product development.
Over the past 16 years, I’ve worked across footwear, product, and marketing design, shaping ideas, product launch assets, and visual systems that make products clearer, sharper, and easier to sell.
I’m also building Brain Breather, a small analog creativity tool that prompts you to get off-screen and find your creative flow.
I value clear thinking, useful design, and keeping the process as lean as possible.
What I
help with.
Product launch creative:
Visual direction, launch assets, pitch decks, packaging, and product-led storytelling.
E-commerce product visuals:
PDP graphics, photography edits, banners, product education assets, and image consistency.
Product & brand direction:
Colorways, materials, concept visuals, product details, and creative exploration.
Production-ready design:
Clean files, practical systems, and supplier-friendly artwork.
Experience:
Freelance Designer / Product Development
Chrisr.design - 2019–Present
Product Development / Product Photography
Clarks Shoes - 2013–2018
Graphic Designer / Retoucher
Walktall.co.uk - 2010–2013
Graphic Designer / Admin
Foot Shop Ltd - 2008–2010