MoMA × Solgaard

A limited Carry-On Closet created for MoMA Design Store.

Colour & design development · One-month turnaround

Model standing beside the black MoMA × Solgaard Carry-On Closet with red and acid-green details

START WITH THE PRODUCT.

My task was to explore how MoMA’s colour and character could work on the existing product.

The Carry-On Closet already worked. My job wasn’t to redesign it. It was to introduce MoMA’s character while keeping the product instantly recognisable.

My task was to explore how MoMA’s colour and character could work on the existing product.

Early MoMA × Solgaard colourway explorations showing black, red, green and blue combinations

Colour Direction

We didn’t want colour everywhere. Keeping the outside black meant you only got the full hit of colour when you opened it.

Closed black MoMA × Solgaard Carry-On Closet with red handle and acid-green wheel details

KEEP IT CONSISTENT

I wanted the energy to come through when you opened it, with the outside only giving you a hint.

MoMA × Solgaard Carry-On Closet range showing the black exterior and red interior packing system

Traveller using the red internal packing system of the MoMA × Solgaard Carry-On Closet

Results

The collaboration launched online and through MoMA Design Store in New York.

Launched online and at MoMA Design Store, New York.

2.7 million social views | Completed design in one month