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MoMA X Solgaard
MoMA wanted a custom Solgaard colorway for their store. I worked with their teams to design it. The feedback was excellent, and the social buzz hit 2.7 million views.
My Task:
Brand research & creative direction
Prototype concepts
Cross-team remote collaboration
Design presentation & review decks
Production-ready files
Process:
Brief Set direction with Solgaard + MoMA via Slack
Exploration Options inspired by MoMA’s palette
Refinement Narrowed down ideas through feedback cycles
Finals Supplied spec-ready files for production
Manufacture Case produced with approved finishes
Launch Released exclusively online + MoMA Store NYC
Timeline:
From first sketch to launch in-store, the project took about a month. I shared concepts within 48 hours and made refinements within a week. Most of the timeline was from collaborative feedback from multiple teams.
Credits: