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MoMA X Solgaard

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MoMA logo detail on sustainable Solgaard luggage colorway
Colourway concept exploration for MoMA × Solgaard luggage design
2D mockups visualising MoMA × Solgaard luggage colourway and interior system
MoMA × Solgaard luggage shown in real-world use with integrated closet system
MoMA × Solgaard carry-on luggage shown in use to demonstrate scale and portability
Integrated closet system with bold colourway inside MoMA × Solgaard luggage

MoMA X Solgaard

A custom luggage colourway developed for MoMA Design Store in collaboration with Solgaard. I supported the project from early colour exploration and concept presentation through to production-ready files, helping turn a specialist product brief into a launched retail collaboration with over 2.7m social views.

Role:

  • Remote collaboration with Solgaard and MoMA teams

  • Colourway and product concept exploration

  • Brand-fit research and visual direction

  • 2D mockups and presentation assets

  • Final production-ready artwork/spec files

Status

Launched online and at MoMA Design Store, NYC · Approx. one-month turnaround · 2.7m social reach

Credits:

Client

:

Solgaard partnering with MoMA

Client

:

Solgaard partnering with MoMA

Timeframe

:

2024

Timeframe

:

2024

My Role

:

Art Direction & Design

My Role

:

Art Direction & Design